Summary
TV spot animation for Nutri Valley, highlighting social impact through motion design
Client
Agency
Production
Scope
Motion Graphics
TV Commercial
Location
Athens, Greece
Year
2022
The Challenge
The spot aimed to promote Kids Valley cereals while communicating a social initiative in collaboration with “The Smile of the Child,” a Greek non-profit supporting children in need. For each product purchased, breakfast would be offered to a child through the organization. The challenge was to deliver this dual-purpose message product and cause with clarity, positivity, and engagement, all within a few seconds.
The Brand
Nutri Valley Kids is a brand offering breakfast cereals for children, combining nutritional value with playful branding. This project was executed through a multitier collaboration: the campaign was produced by Honeybee Productions on behalf of Max Media Greece, the media agency managing the promotional strategy.
Design Approach
The animation was based on a pre-approved storyboard and graphic assets. The task focused exclusively on the motion design aspect, translating the static visuals into a smooth, rhythmic animation.
All graphic elements, colors, and layout choices were preserved. The animation aimed to bring energy and warmth to the message while ensuring pacing aligned with the narrative and the accompanying voiceover.
Outcome
The commercial was broadcast on national television as part of Nutri Valley’s broader promotional campaign. The spot succeeded in communicating both the product benefits and the brand’s social contribution in a concise and visually engaging way. It aligned seamlessly with the creative direction provided by Max Media and Honeybee Productions.
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