Summary
Motion Graphics and animated titles for a courier campaign focused on clarity, structure, and consistent brand presentation.
Client
Production
Director
Dimitris Poulos
VFX
Nikolaos Anastasiadis
Scope
On-screen Titles · Logo Animation
Related
Motion Graphics, VFX
Location
Athens, Greece
Year
2023
The Challenge
The goal was to promote brand visibility and present each service with clarity. Every spot needed to communicate key delivery information such as estimated times, supported regions, and service names. The motion graphics had to fit naturally into the edited live-action footage without disrupting its flow or tone.
The Brand
ASAP Courier is a Greek delivery company offering a range of courier services for different delivery needs and regions. The project was assigned by Darc.ai, who managed the production and delivered final spots for each service. A total of six promotional videos were created, each highlighting a specific courier option.
Design Approach
Two core elements were developed for the videos:
- Informational title cards positioned mid-video, displaying the service name, delivery timeframe, and regional coverage
- Animated logo outro placed at the end of each spot, serving as a brand signature
Following the visual direction and graphic assets provided by Darc.ai, the motion design focused on giving the titles a clear rhythm and readability through clean pacing and smooth transitions. In spots where legal disclaimers were required, scrolling text was added.
A collaborator provided visual cleanup through VFX work, such as logo removals and facial adjustments in specific comedic scenes.
VFX Breakdown
Outcome
All six videos were published on the client’s website and digital platforms. The animated elements helped convey information clearly while keeping a consistent brand presence.
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