Summary
Short-form motion graphics promoting furniture offers across social media, in-store, and TV with clarity and impact.
Client
Production
Scope
Motion Graphics
TV Commercial
Location
Athens, Greece
Year
2022
The Challenge
The goal was to create a series of short promotional animations to highlight time-sensitive furniture offers. Each piece needed to communicate pricing and product information with speed and clarity, maintaining consistency across multiple sales campaigns. The content was intended for use in digital ads, social media, in-store screens, and television broadcasts.
The Brand
Galanis Furniture is a well-established furniture retailer based in Greece, offering a wide range of products for both home and office use. With a strong focus on affordability, modern design, and seasonal offers, the brand has built a loyal customer base through both physical stores and online channels.
Design Approach
A modular animation system was developed to accommodate multiple campaign needs while preserving visual consistency. Each video centered on a single offer or product category, utilizing dynamic typography, bold price displays, and structured motion to ensure immediate legibility.
Variation in layout, pacing, and color provided visual distinction from spot to spot, while transitions and timing were tailored to match the rhythm of social media platforms and in-store displays.
Outcome
The final deliverables included multiple short promotional videos, each highlighting a specific product or seasonal offer. These were delivered as individual assets and deployed across social media platforms and in-store displays during key promotional periods.
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