Summary
3D motion design for the launch of MYVAK, focused on product visibility, visual clarity, and flavor-driven storytelling in an exhibition setting.
Client
Agency
Scope
Motion Graphics
LED Displays
Location
Thessaloniki, Greece
Year
2023
The Challenge
The goal was to produce a short, visually compelling video that would present MYVAK as a contemporary, design-conscious brand with a focus on flavor diversity. The animation needed to stand out in a competitive exhibition environment, communicating freshness, variety, and a sense of modern sophistication.
The Brand
MYVAK is a Greek brand specializing in flavored electronic cigarettes. This project was commissioned by Health Marketing, an agency focused on healthcare and lifestyle communication. The animation was produced for use at an industry exhibition, marking the official introduction of the MYVAK product line.
Design Approach
Working from a base script and general reference provided by the client, the animation was conceived with full creative autonomy. The visual narrative was constructed around a high-energy soundtrack selected and approved early in the process. This track defined the pacing and structure of the piece.
All design, 3D elements, and motion graphics were developed from the ground up. Emphasis was placed on clean transitions, smooth camera movement, and synchronized visual rhythms that highlighted each product and flavor with clarity and impact.
The project was executed under a condensed production timeline, with particular attention to maintaining quality and polish throughout.
Outcome
The final animation was successfully deployed during MYVAK’s launch at the exhibition. It captured attention, reinforced the brand’s visual identity, and effectively communicated its product range. The project was completed on schedule and received highly positive feedback from Health Marketing, particularly for its production quality under time-sensitive conditions.
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